——— CASE STUDIES — NEW CONTENT (text-only stack) ———
SEO (set in page Settings → SEO):
Meta title: Case Studies | Brand Photography for Founders & Executives
Meta description: Real stories of founders and executives whose brand photography shifted how they show up. See the strategy, the shoot, and the results.
——— SECTION 1 — HERO ———
H1: Case Studies
Subhead: Strategy. Shoot. And what changed after.
——— SECTION 2 — INDEX OF CASE STUDIES ———
[LAYOUT: Three to four featured case studies as large tiles. Each tile: hero image (placeholder), client name + role, one-line outcome. Click → dedicated case study page.]
Tile copy template: [Client Name], [Role at Company] — [One-line outcome: “refreshed visual identity for a Series A raise,” “rebuilt leadership presence ahead of a brand pivot,” etc.]
——— SECTION 3 — INDIVIDUAL CASE STUDY PAGE TEMPLATE ———
[Each case study gets its own page using this structure. Plan to launch with at least 3 — ideally with permission to name the client.]
Block 1 — Header. Client name, role, company, one-line summary, hero image.
Block 2 — The Challenge (drop-in template): When [Client] came to me, [their situation — e.g. “their LinkedIn photo was from a 2018 conference and their website was running on a single iPhone selfie”]. They were [growing / raising / pivoting / launching], and the visual brand wasn’t keeping up with the business.
Block 3 — The Strategy (drop-in template): Before the shoot, we mapped out [where the images would live — LinkedIn, website hero, pitch deck, press kit], what each photo had to communicate, and the visual direction — [tone: warm/authoritative/editorial, palette, environments].
Block 4 — The Shoot. Image grid: 4–6 final shoot images + 1 behind-the-scenes shot. The BTS image is important — it signals craft.
Block 5 — The Result (drop-in template): Within [timeframe], [Client] [used the images for X, Y, Z — launched a new website, closed [round], landed [press feature], etc.]. The new imagery now lives across [list of placements].
Block 6 — Optional: where the photos went. Screenshot grid of the photos in use — the client’s LinkedIn header, their new website hero, a press feature, a pitch deck slide. This is the single highest-trust block on the page. It proves the work didn’t just look good — it got used.
Block 7 — Pull-quote testimonial: “[Client’s testimonial — specific, results-oriented, not generic.]” — [Name, Role]
Block 8 — CTA button: Book Your Strategy Call
[Launch tip: Build the case study template page and launch with ONE complete case study + two placeholders that say “More coming soon.” One real case study converts harder than three generic galleries.]

